|LEGO → System → Harry Potter → The Philosopher's Stone|
4723 Diagon Alley Shops is a Harry Potter set containing a shop in Diagon Alley, which was released in 2001. The background is cardboard and fixed in place by a base piece. The minifigure included is Hermione Granger in casual blue clothing is exclusive to this set.
A small starter set containing only 80 pieces, 4723 Diagon Alley Shops contains many things a young witch or wizard would purchase for the school year: potions, spellbooks, wizard robes, a cash register, a broomstick, a frog, and a rack with different types of transparent colourful wands, a rat, an owl, a dried scorpion, a crystal ball, and a pink wizard hat.
- The only other sets that portray particular shops at Diagon Alley are 4719 Quality Quidditch Supplies and 4714 Gringotts Bank.
- Together with 4721 Hogwarts Classrooms and 4722 Gryffindor House, this was one of three sets where the walls were made of cardboard.
- In 2011, another version of Diagon Alley was made (10217 Diagon Alley) which was less general and more book/movie specific, featuring Gringotts, Borgin and Burkes, and Ollivander's.