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Revision as of 10:03, August 28, 2014

Rating-2-glossy


For the video game, see 5707 LEGO Friends.

Friends is a theme that was introduced in early 2012, although some sets were available in late 2011. It replaced Belville as the "girl" theme. Twenty-three sets have been confirmed so far. The theme is more story-based then most, and follows the activities of five girls; Andrea, Emma, Mia, Olivia, and Stephanie. The theme also introduced the Mini-doll figure and over two dozen new moulds not seen elsewhere.

A television show named, LEGO Friends of Heartlake City based on the theme is currently available in at least three different languages.
Friends girls

The five main girls. Left to right: Olivia, Mia, Andrea, Emma, and Stephanie

Description

The Friends theme is mainly targeted towards girls between the ages of five and twelve. Rather than having minifigures, the theme has introduced a new Mini-doll figure.

Heartlake City

A map of Heartlake City

Friends follows five main characters: Olivia, Mia, Andrea, Emma, and Stephanie, and their lives in Heartlake City depicting their houses, hobbies, cars and favourite places to spend free time. The different interests of the girls reflect on the sets they are included in and are meant to help a girl find a character whose interests identify with her own. Even though their personalities are different, the friends seem to have some common fancies. For example, even though Mia seems to be the biggest animal lover and volunteers at the Heartlake Vet, Stephanie, the social butterfly, has also been seen rescuing animals on pet patrol.

While previous "girl" themes such as Scala and Belville gave into juniorization, Friends generally has as much building as other City-styled sets and themes. Friends still has a unique architecture with brightly coloured, modern structures.

Unlike most other current themes, Friends uses brighter, pastel colours. The colour palette used for Friends is much broader than retired "girl" themes which mainly used pink. While pink is not absent from the Friends line, purples and azures are more dominant than before. In fact, according to press releases and catalogues, Friends has introduced a total of six new brick colours, Medium Lavender, Lavender, Yellowish green, Dark Azur, Medium Azur, and Aqua. In reality, many of these colours were seen on the 2011 Colour Palette and even used in other themes in 2011, such as dark azure in Alien Conquest and Aqua in Cars. Friends is still one of the first times these colours were used regularly rather than parts for characters. The first time would be in the SpongeBob SquarePants theme where one of the azures appeared in 2011's 3815 Heroic Heroes of The Deep.

Apart from building elements, Friends sets include many specially moulded accessories, which increases their playbility. Over two dozen new moulds of this kind were introduced, such as new bowls, kitchen untensils, pens, hairstyling accessories, several new flowers and unique rubber hairpieces designed for female characters. Friends also reuse a few parts from Minifigures, like pies, pretzels, beakers, microphones.

Friends has also introduced many new animal moulds including redesigned horses and a foal, rabbits, parrots, dolphins, butterflies and bugs, also cats and dogs in different poses. There are also some entirely new moulds, such as a hedgehog, a squirrel and a turtle. Most of these figures appear in different colour variants. The Friends Animals subtheme released in 2013 was entirely dedicated to the Heartlake City fauna. These small sets are sold in polybags, with three bags per series.

The first winter wave of sets released in 2012 follows the adventures of the girls in a suburban setting, the summer wave also focuses on a more rural setting with Emma and Stephanie going to a horse-back riding camp outside of Heartlake city and Olivia taking a camping trip. The 2013 winter wave went back to the suburban setting and added two water themed sets, which go outside Heartlake City to the beach and ocean. The summer 2013 wave added a high school and other suburban-themed sets, while expanding the characters' interests to include soccer and music; a large yacht rounded out the sets.

The winter 2014 saw several farm and agriculture-themed sets, including a farmer's market, a horse barn and a set where one of the characters nursed a newborn lamb. A beach-side house was also added.

Announced for the summer of 2014 were several animal rescue and nursing sets, playing off the polybag sets featuring animals such as baby bear and tiger cubs, birds and other wildlife. A camping caravan set and a large shopping mall – the largest Friends set yet – were also expected to go on sale.

Mini-dolls

Main article Mini-doll figure

Construction of Olivia

Construction of the Minidoll, Olivia

The mini-dolls are exclusive to the line. The mini-doll is much closer in scale to classic minifigures than the figures from previous "girl" themes, such as Scala and Belville. They are around 5 millimeters taller than a standard minifigure and are less blocky and stylized. The mini-dolls are made out of four parts, like most regular minifigures: legs, torso, head and hair. In 2012 29 mini-dolls were introduced, not counting second variations. In 2013 3 new mini-dolls were introduced.

Background

The theme takes place in the fictional Heartlake City, and centres around the lives of five girls, Olivia, Mia, Andrea, Emma, and Stephanie, and their adventures in and around the city. In the winter wave of 2012, the sets were mostly based the girl's intrests or their hangouts. In the summer wave of 2012 it had more of a summer sub theme having Summer camp for Emma and Stephanie, there was also a bonus Christmas set to have Olivia and Christina celebrate Christmas. In 2013, the girls looked at new interests such as going to the pool, grooming dogs and karate, while in 2014, the girls developed agriculture-related interests and – with the announced summer 2014 sets – were slated to work in the jungle caring for sick and injured animals.

The success of the Friends line of sets inspired rival construction brick manufacturers to introduce their own line of sets targeting girls. This included Mega Bloks, which marketed a line of sets featuring Mattel's Barbie [1] and (for younger girls) Hello Kitty.

Characters

  • Andrea is one of the five main friends, she is the music lover of the group.
  • Andrew likes exploring the seas.
  • Anna is Olivia's mom and Peter's wife. She likes cooking and mowing the lawn.
  • Chloe loves telling stories and going on adventures with Mia.
  • Christina is big into Christmas.
  • Danielle likes fresh home baked cakes, cupcakes and bread.
  • Ella likes horse riding.
  • Emma is one of the five main friends, she is the beautician of the group.
  • Isabella is big into swimming and going to the pool.
  • Joanna works at the pet salon.
  • Kate loves the ocean and exploring it.
  • Katharina is a expert horse rider.
  • Liza enjoys horse riding at Sunshine Ranch.
  • Matthew likes painting pictures.
  • Maya likes water skiing and exploring the seas.
  • Mia is one of the five main friends, she is the animal lover of the group.
  • Ms. Stevens is a teacher at Heartlake High.
  • Naya is a bar attendant working in the Heartlake Juice Bar.
  • Nicole likes camping and cooking.
  • Olivia is one of the five main friends, she is the smart one of the group.
  • Peter is Olivia's dad and Anna's husband. He likes cooking and watching t.v.
  • Robert attends horses during the Heartlake Horse Show.
  • Sarah works at the beauty shop and loves style.
  • Sophie is Olivia's aunt and Peter's sister. She's also the vet.
  • Stephanie is one of the five main friends, she is the soical girl of the group.
  • Theresa is the horse riding instructor.

TV Series Characters

  • Jacob learns how to be a pilot.
  • Lacy is Mia's arch rival and a horse rider.

Notes

Descriptions from LEGO.com

LEGO.com-icon-yellow This is a description taken from LEGO.com. Do not modify it.

Welcome to Heartlake City
The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.


LEGO.com-icon-yellow This is a description taken from LEGO.com. Do not modify it.

Join your 5 new friends in Heartlake City! LEGO® Friends is the story of five friends : Olivia, Andrea, Emma, Mia and Stephanie. They live in HeartLake City, a charming town built around a heart-shaped lake. Together they create the LEGO® Friends Club to share their secrets, organize parties and help the people of the city. These five friends are always ready for fun adventures!

A world of dreams to build! At the City Park Cafe in HeartLake City, you can design a place for Andrea and Marie to meet for a snack. Over at the Tree House, you can build a sky high lookout. Organize a barbecue, play with the cat Minou or redecorate any room in Olivia's house. Or you can build a clinic to take care of animals at the Heartlake City Vet's office with Sophie and Emma!

Want to meet the LEGO® Friends? Click here!


Sets

Image#SetNumber of piecesMinifiguresPriceRelease
30613061City Park Café222Andrea, Marie$34.99 / €29.992012
30633063Heartlake Flying Club195Stephanie$19.99 / €19.992012
30653065Olivia's Treehouse191Olivia$19.99 / €19.992012
31833183Stephanie's Cool Convertible130Stephanie$14.99 / €14.992012
3184-23184Adventure Camper309Olivia, Nicole$29.99 / €29.992012
31853185Summer Riding Camp1112Stephanie, Emma, Ella, Theresa€99.992012
31863186Emma's Horse Trailer218Emma$19.99 / €24.992012
31873187Butterfly Beauty Shop221Emma, Sarah$24.99 / €24.99January 2012
31883188Heartlake Vet343Mia, Sophie€39.992012
31893189Heartlake Stables401Mia, Katharina€54.992012
33153315Olivia's House695Anna, Olivia, Peter$74.99 / €69.992012
3316 box3316Friends Advent Calendar193Olivia, Christina$34.99 / €19.992012
39303930Stephanie's Outdoor Bakery45Stephanie$5.99 / €5.992012
39313931Emma's Splash Pool43Emma$5.99 / €5.992012
39323932Andrea's Stage87Andrea$9.99 / €9.992012
39333933Olivia's Invention Workshop81Olivia, Robot€9.992012
39343934Mia's Puppy House64Mia$9.99 / €9.992012
39353935Stephanie’s Pet Patrol73Stephanie€9.992012
39363936Emma's Fashion Design Studio79Emma$9.992012
3937 alt13937Olivia's Speedboat65Olivia$9.99 / €9.99August 2012
39383938Andrea's Bunny House62Andrea€9.992012
39393939Mia's Bedroom85Mia€9.992012
39423942Heartlake Dog Show183Mia$19.99 / €19.992012
30100-130100Andrea at the Beach23Andrea October 13, 2012
30101 Skateboarder Mia Bag30101Mia's Skateboard28Mia$Free2012
30102-130102Olivia's Desk26Olivia$3.99 / €3.202012
30103-130103Emma's Car32Emma$3.992012
30105-130105Stephanie and Mailbox41Stephanie$4.992012
30106 alt130106Ice Cream Stand34Emma$4.992013
30107-130107Birthday Party39Andrea 2013
30108-130108Summer Picnic33Mia 2013
51wsJW8wIPL30112Flower Stand33Emma 2014
30113 alt130113Stephanie's Bakery Stand28Stephanie 2014
$ 1230114Andrea's Beach Lounge29Andrea 2014
30115 Jungle Boat30115Jungle Boat31Olivia$$ 4.992014
36336769z41000Water Scooter Fun28Kate$6.99 / €5.992013
36335511z41001Mia's Magic Show90Mia$9.99 / €9.992013
36334880z41002Emma's Karate Class93Emma$9.99 / €9.992013
36337431z41003Olivia's Newborn Foal70Olivia$9.99 / €9.992013
41004 alt141004Rehearsal Stage198Stephanie$19.99 / €19.992013
B 41005 box side41005Heartlake High487Stephanie, Matthew, Ms. Stevens$49.99 / €49.992013
Downtown bakery box41006Downtown Bakery253Danielle , Mia$29.99 / €24.992013
36338591z41007Heartlake Pet Salon242Emma, Joanna$29.99 / €29.992013
Heartlake City Pool41008Heartlake City Pool423Andrea, Isabella$39.99 / €39.992013
Andrea's bedroom box 141009Andrea's Bedroom75Andrea$9.99 / €9.992013
Olivia's Beach Buggy Box41010Olivia's Beach Buggy94Olivia$9.99 / €9.992013
Lego41011a41011Stephanie's Soccer Practice80Stephanie$9.99 / €9.992013
Zzaaa41012Model Catwalk143$14.99 / €14.992014
41013-141013Emma's Sports Car159Emma$14.99 / €14.992013
Friend641015Dolphin Cruiser612Mia, Andrew, Maya$69.99 / €69.99November, 2013
Friend141016Friends Advent Calendar213Stephanie, Lily$29.99 / €19.992013
41017 alt141017Squirrel's Tree House41$4.99 / €3.992013
41018 alt141018Cat's Playground31$4.99 / €3.992013
41019 alt141019Turtle's Little Oasis33$4.99 / €3.992013
41020-141020Hedgehog's Hideaway34none$4.99 / €3.992013
41021-141021Poodle's Little Palace46$4.99 / €3.992013
CollectableBunny41022Bunny's Hutch37$4.99 / €3.992013
41023 Fawn's Forest pack41023Fawn's Forest35Fawn$4.99 / €3,992013
41024 Parrot's Perch pack41024Parrot's Perch32Parrot$4.99 / €3.992013
41025 Puppy's Playhouse pack41025Puppy's Playhouse39Puppy$4.99 / €3.992013
41026-141026Sunshine Harvest233Olivia$19.99 / €19.992014
41027 alt141027Mia's Lemonade Stand112Mia$9.99 / €9.992014
41028 alt141028Emma's Lifeguard Post78Emma$9.99 / €9.992014
41029 alt141029Stephanie's Newborn Lamb78Stephanie$9.99 / €9.992014
51hLY1Fl0gL41030Olivia's Ice Cream Bike98Olivia$9.992014
51d2QCQXqCL41031Andrea's Mountain Hut119Andrea$9.992014
41032-141032First Aid Jungle Bike156Emma$14.992014
41033-141033Jungle Falls Rescue183Olivia$19.992014
41034-141034Summer Caravan297Olivia, Joanna$29.992014
Enlarged j1341035Heartlake Juice Bar277Andrea, Naya$29.99 / €32.992014
41036-141036Jungle Bridge Rescue365Mia, Matthew$29.992014
41037-141037Stephanie's Beach House369Stephanie, Kate$39.99 / €39.992014
111241038Jungle Rescue Base473Andrea, Stephanie$59.992014
10821138463 b713da5963 o41039Sunshine Ranch721Mia, Liza$69.99 / €69.992014
LEGO Friends Advent Calendar 2014 box front -41040 largest size right side view41040Friends Advent Calendar228Mia, Ewa$29.992014
10984459866 740d6c5e81 o41041Turtle's Little Paradise43Turtle$3.99 / €3.992014
41042-141042Tiger's Beautiful Temple42$3.99 / €3.992014
10984540434 1aec0077f4 o41043Penguin's Playground46$3.99 / €3.992014
41044 Macaw's Fountain41044Macaw's Fountain39$3.992014
41045 Orangutan's Banana Tree41045Orangutan's Banana Tree37$3.992014
41046 Brown Bear's River41046Brown Bear's River37$3.992014
41047 alt141047Seal's Little Rock37Satin the Seal$3.992014
41048 alt141048Lion Cub's Savanna43Bobbi the Lion$3.992014
41049 alt141049Panda's Bamboo47Bamboo the Panda$3.992014
10984459376 c8536b2891 o41056Heartlake News Van278Emma, Andrew$24.99 / €24.992014
10984540024 4a8a88f390 o41057Heartlake Horse Show355Stephanie, Robert$39.99 / €39.992014
61tU4K8aGOL41058Heartlake Shopping Mall1120Stephanie, Emma, Julian, Sophie$109.992014
61yWN2g4o1L41059Jungle Tree Sanctuary320Mia 2014
4659602-14659602Display Stand17 2012
Stephanieset5000245Stephanie5Stephanie 2012
LEGO Friends Lemonade StandLEGOFriends Lemonade Stand Promotion  2012


Books

Image Set Pieces Figures Price Released
Friendsspecialedition LEGO Friends Special Edition Free 2012
FriendsForever Friends Forever US $3.99 2012
WelcomeToHeartlakeBook Welcome to Heartlake City US $3.99 June 18, 2012
Friendsbrickmaster-1 Brickmaster Friends 103 Mia, Chloe US $29.99 September 17, 2012
New girl in town New Girl in Town: Mini Movie Chapter Book (LEGO Friends) US $4.99 2013
Ultimate Sticker Ultimate Sticker Collection: LEGO Friends 2013
Friends Riding Book LEGO Friends: Let's Go Riding! US $14.99 February 18, 2013
FriendsLightsCameraGirlPower LEGO Friends: Lights, Camera, Girl Power! US $4.99 March 1, 2013
Olivia's Rainbow LEGO Friends: Olivia's Rainbow 13 Maxie UK £6.99 March 7, 2013
Meet the Friends Meet the Friends US $3.99 April 30, 2013
A Treat for Goldie LEGO Friends: A Treat for Goldie 15 Goldie UK £6.99 May 2, 2013
Day in HLC LEGO Friends: A Day in Heartlake City August 1, 2013
Friends Puppy Tale LEGO Friends: A Puppy Tale August 1, 2013
Andrea Takes the Stage LEGO Friends: Andrea Takes the Stage August 1, 2013
LEGO Friends: Emma's Big Splash July 29, 2014

Other Releases

Image#SetNumber of piecesMinifiguresPriceRelease
Lunchbox of death40501717Friends Blue Lunchbox   
Friends Bottle40551716Friends Green Water Bottle   
4055171740551717Friends Blue Water Bottle  2012
Stickers4659599Friends Sticker Sheet   
Lego 50028015002801Friends Brick Light (Purple)1N/A 2013
Imagebff6006139Friends Promotional Bricks2 February 4, 2012
Poster Friends6013406Friends Poster   
6024305-16024305Best Friends Bricks2 2012
6031636-16031636Friends Promotional Pack4 2013
60431736043173Building Toy23none 2013
6043183-16053183Children's Jewellery  2013
Friends Bag 2853390Friends Handbag   
853393-1853393Friends Picture Frame49$14.992012
Friends BagFriendsWillkommen Tote Bag   
New setLEGOFriendship Bracelets  2012
40080 alt140080Pencil Holder138$14.99 / €12.992013
850581 alt1850581Brick Calendar140€12.992013
850591 alt1850591Friends Name Sign29 2013
850596850596Heartlake City Playmat1€12.992012
850597 alt1850597Friends Carry Case31 2013
850781 alt1850781Friends Carry Case House1$12.99June 27 2013
850789 alt1850789Friends Horse Bag Charm1$4.992013
850849850849LEGO Friends Doghouse Holiday Bauble29$7.99November 2013


Mini-dolls

Animals

Gallery

T.V. Commercials

See Also

External Links

Sources

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