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Helge Torpe was employed by Godtfred Kirk Christiansen in 1958 as the marketing director and in 1959 they opened a photography department. It was Helge who became responsible for the increasingly sophisticated graphics and displays, as well as a much more comprehensive approach to marketing. In 1960 he completely revamped the promotional materials for the company. The cartoon-like LEGO Mascot, dating back to 1954, was replaced by a new robot-like mascot made, appropriately, from LEGO Bricks. The mascots were used in all of LEGO marketing including boxes, idea books and advertisements
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| Management Board | Jesper Andersen \ Niels Christiansen \ Atul Bhardwaj \ Colette Burke \ Julia Goldin \ John Goodwin \ Bali Padda \ Carsten Rasmussen \ Loren I. Shuster | |||
| Board of Directors | Ebi Atawodi \ Fiona Dawson \ Jørgen Vig Knudstorp \ Kjeld Kirk Kristiansen \ Thomas Kirk Kristiansen \ Jan Thorsgaard Nielsen \ Ilkka Paananen \ Anne Sweeney | |||
| Community Team | Jan Beyer \ Tim Courtney \ Hani Dib \ Peter Espersen \ Kevin Hinkle \ John Longbottom \ Pelle Bjorn Nielsen \ Jordan Paxton \ José Pereira \ Kristina Rasmussen \ Keith Severson \ Sara Skahill \ Helene Teichert \ Kim Thomsen \ Hannah Quill | |||
| Designers | Henrik Andersen \ Steen Sig Andersen \ Jamie Berard \ Marcos Bessa \ Antica Bracanov \ Bas Brederode \ Mel Caddick \ Tiago Catarino \ Freddy Charters \ Andrew Clark \ Rosario Costa \ Nathan Davis \ Søren Dyrhøj Randy Elliot \ Greg Farshtey \ Marta Fernandez \ Niels M. Frederiksen \ Sven Franic \ Leigh Gallagher \ George Gilliatt \ Casper Glahder \ Ilia Gotlib \ Adam Grabowski \ Morten Graff-Wang \ Anderson Ward Grubb \ Janko Grujic \ Stuart Harris \ Lars Joe Hyldig \ Wes Jenkins \ Erik Jensen \ Samuel Liltorp Johnson \ Jens Nygaard Knudsen \ Rok Žgalin Kobe \ Daniel August Krentz \ Kurt Kristiansen \ Joe Kyde \ Edward Lawrence \ Benjamin Liboriussen \ Jeremy Luettgen \ Milan Madge \ Bjarke Lykke Madsen \ James May \ Carl Merriam \ Pop Mhan \ Florian Müller \ Pierre Normandin \ Jan Neergaard Olesen \ Madison O’Neil \ Chris Perron \ Laura Perron \ Harald Pofahl \ Mike Psiaki \ Leon Pijnenburg \ Justin Ramsden \ Milan Reindl \ Markus Rollbühler \ Henrik Rubin Saaby \ Stuart Sayger \ Hans Burkhard Schlömer \ Jordan David Scott \ Hans Henrik Sidenius \ Torben Skov \ Niek van Slagmaat \ Isaac Snyder \ Mark Stafford \ Dimitrios Stamatis \ Corvin Stichert \ Marin Stipkovic \ Chris Stamp \ Wes Talbott \ Adam Reed Tucker \ Atticus Tsai-McCarthy \ Nick Vas \ Ashwin Visser \ Christian Vonsild \ Jme Wheeler \ Ryan Baird-Van Woerkom \ Jason Zapantis | |||
| Certified Professionals | Nicholas Foo \ Rene Hoffmeister \ Sean Kenney \ Ryan McNaught \ Matija Puzar \ Robin Sather \ Nathan Sawaya \ Adam Reed Tucker \ Beth Weis | |||
| Media | James May \ Chris Pratt \ Cryoshell \ Michael Peña | |||
| Other | Gerhardt Kirk Christiansen \ Godtfred Kirk Christiansen \ Gunhild Kirk Johansen \ Hanne Christiansen \ Helge Torpe \ Hilary Fisher Page \ Jesse Shwayder \ Karl Georg Kirk Christiansen \ King David Shwayder \ Mogans Johansen \ Ole Kirk Christiansen \ Sten Daugaard \ Mads Nipper | |||