LEGOLAND badges are promotional pop-badges made available at LEGOLAND Windsor during various events and for other promotions. They all consist of two parts; a back, with a hole in and a specific colour; and a front, consisting of the same coloured background, plus a design. Together they form a badge that can be placed on clothing or other material.
They are produced by Marketing and Promotional Services Ltd.
Badges[]
The badges are often given out at Special Events at LEGOLAND Windsor held at the park, like the After Dark weekends, or to celebrate anniversaries like the park's fifteenth birthday. They are also used to get visitors to re-visit the park, ride specific rides or to eat at the park's restaurants; such as the minifigure badges or ride badges.
List[]
Also see Ride Badges and Minifigure Badges for more details on theme specific promotions
| Image | Name | Released | Colour | Ride/area associated(if any) | Notes |
|---|---|---|---|---|---|
| 15th birthday badge | 2011, April 1st, 2nd & 3rd | yellow | given out on the park's 15th birthday weekend | ||
|
15th birthday badge | 2011, April 1st, 2nd & 3rd | purple | given out on the park's 15th birthday weekend | |
|
15th birthday badge | 2011, April 1st, 2nd & 3rd | blue | given out on the park's 15th birthday weekend | |
|
15th birthday badge | 2011, April 1st, 2nd & 3rd | red | given out on the park's 15th birthday weekend | |
|
15th birthday badge | 2011, April 1st, 2nd & 3rd | given out on the park's 15th birthday weekend | ||
|
Adventurers Wanted | 2008 | red | Adventure Land | given out with children's meals. |
|
Annual pass holder | 2011 | green | given to annual pass holders | |
|
Astronaut Wanted | 2008 | green | given out with children's meals. | |
| Dr. Kilroy | 2009 | blue | given out with children's meals in 2009 | ||
| Dr. Kilroy | 2009 | green | given out with children's meals in 2009 | ||
| Dr. Kilroy | 2009 | red | given out with children's meals in 2009 | ||
| Dr. Kilroy | 2009 | purple | given out with children's meals in 2009 | ||
|
Drivers Wanted | 2008 | yellow | Traffic | given out with children's meals. |
|
Explorers Wanted | 2008 | yellow | Adventure Land | given out with children's meals. |
|
Firefighters Wanted | 2008 | blue | Fire Academy | given out with children's meals. |
|
Inventors Wanted | 2008 | blue | Imagination Centre | given out with children's meals. |
| Gold badge | gold | exchangeable for free entry to the park | |||
|
Knights Wanted | 2008 | red | Knights' Kingdom | given out with children's meals. |
|
Pirates Wanted | 2008 | red | Pirate Falls | given out with children's meals. |
|
Police Wanted | 2008 | green | LEGO City | given out with children's meals. |
|
Vikings Wanted | 2008 | blue | Land of the Vikings | given out with children's meals. |
|
Yoda | 2011, April 9th and 10th | gold | For the Star Wars After Dark event, annual pass holders only, given out with a promotional brick |