Changes: LEGO logo

Revision as of 23:39, 6 January 2021

In 1934, the first logo was created by the LEGO Group. It was used on correspondence, shipping labels and other printed materials, but not on toys. Starting in 1936 an ink stamp “LEGO Fabriken Billund” was used on the wooden toys.

This logo was first introduced in 1939 or 1940. It was used extensively on wooden toys, typically in the form of an applied decal, for the next 10 years.

1950–1954

This logo was introduced with the first plastic toys.

LEGO Mursten Logos

1952–1953

1953–1955

During 1953, all three of these logos were used.

Late 1954

The first of the oval logos. This appeared on LEGO Mursten catalogs. The company had still not standardized on colour. Examples exsists in several colours, typically depending on the colour of the catalog.

The System i Leg and LEGO System (Subtheme of System I Leg) Logos

1955

This logo first appeared on the System i Leg sets. The original logo was appears to be hand drawn and is different on various boxes from early 1955.

1955–1959

The classic dogbone logo from late 1955. It was the first time the logo was standardized, in terms of both design and colour. It was used across all toys lines and appears widely on both plastic and wood toys.

1960–1965

The first of the square logos. This and many variants were used worldwide for the next 13 years.

The Modern Logos

1965–1972

A variation of the 1960 logo. Includes the colour bars (red, yellow, blue, white, and black) and was the first to include the registered trademark as part of the LEGO name.

1973–1998

This logo appeared in 1973, the same year that LEGO began its own production and distribution in the US. It represents an attempt to standardize on a single worldwide logo and remains the most recognizable version of LEGO’s brand identity.

1998–present

A redesign, or in LEGO's words, a “graphic tightening”, of the 1973 logo to allow for better digital (i.e. internet) reproduction.

Notes

The logo that was a red oval with white letters was "affectionately" nicknamed the "Sausage Logo".
LEGO Mursten means "LEGO Bricks" in English.

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-In [[1934]], the first logo was created by the [[LEGO Group]]. It was used on correspondence, shipping labels and other printed materials, but not on toys. Starting in 1936 an ink stamp “LEGO Fabriken Billund” was used on the wooden toys.
+In [[1934]], the first logo was created by the [[LEGO Group]]. It was used on correspondence, shipping labels and other printed materials, but not on toys. Starting in [[1936]] an ink stamp “LEGO Fabriken Billund” was used on the wooden toys.
 <br /> [[File:Lego Logo 1934.gif|center]] <br />
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 == Gallery ==
+<gallery>
-<gallery orientation="none" spacing="small" widths="161">
 Lego Logo 1934.gif|The original LEGO logo created in 1934
 Lego Logo 1936.jpg|The LEGO logo as of 1936
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 LEGO logo 1972.png|LEGO's logo in 1972 - Very similar to the new one
 LEGO_logo.jpg|The LEGO logo as we know it today (1998 - present)
-Lego Kylo Ren Cape.png
-Lego Kylo Ren.png
-LEGO-Marvel-Knowhere-Escape-Mission-76020-Box-LEGO-Marvel-Summer-2014-e1396633102700 kindlephoto-99202383.jpg
-Lego Kylo Ren's Command Shuttle box1.jpeg
-Mex's Baseball Practice.png
-Johnny Thunder (Monster Fighters 2).png
-Steve n Magnet (Monster Fighters 2).png
-Pippin Reed Monster Fighters.png
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-LEGO-City-logo kindlephoto-69400610.jpg
-Latest-14 kindlephoto-68149644.jpg
 </gallery>