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Revision as of 18:01, 19 March 2013
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The Mini-doll figure is a variant of the minifigure introduced in 2012, exclusively for the Friends theme. Mini-dolls are intended to be more realistic and stylish than the standard minifigure, to appeal more to the female market.
Design
Mini-dolls are around 5 millimetres taller than a standard minifigure, and are less blocky and stylized. They share a similar construction with the minifigure, having four parts: The legs (which cannot move separately), the torso, the head, and the hair. The arms can be moved up and down, but unlike the minifigures, the hands can't be turned around. Mini-dolls are also designed to be "compatible" with regular minifigures, so they have the same style of U-shaped hand, and regular studs on their heads. This means they can hold any accessory, and wear any hair or hat element. Likewise, the unique hair elements used on Mini-dolls are compatible with minifigures.
The parts of a Mini-doll are specifically designed to be shapely and stylish, to comply with girls’ requests for a more realistic, relatable and stylized figure", according to the LEGO Group.
In 2012 a total of 29 Mini-dolls were released, in 2013, 23 more have been released, leading to a total of 52 so far.
Construction
Construction of the Minidoll, Olivia
The Mini-dolls are exclusive to the Friends theme. There are 32 in total, 31 female and 1 male; the girls mainly wear skirts and sleeveless tops, although long sleeves and pants are not absent from the line - Mia's normal variation is seen in green pants, for example. Mini-dolls are around 5 millimetres taller than a standard minifigure, and are less blocky and stylized.
A hair piece used by Olivia
There have been 8 hair pieces seen on Mini-dolls: one existing hair piece for Peter previously used on Mutt Williams and Robin, except this time in brown, the other hair pieces being made of a softer rubber, the hair usually long, Anna's being the exception. All of the hair pieces, except Peter's, have at least one place where you can put accessories like crowns and bows. The hair styles also vary: curly for Andrea, a ponytail for Mia and Nicole, a mix between straight and curly for Olivia, Ella and Kate, straight and braided at the back for Emma, Chloe, Theresa and Christina, straight for Stephanie, Sophie and Sarah, a helmet and a short pony tail for Katharina, short for Anna, and lastly braided for Joanna. Some of the hair pieces come in two or more colours.
A head used by Olivia and Marie
There are two different head colours, light nougat and light brown. There are a total of 9 Mini-doll heads, all the same mould, with more shaped facial features than a minifigure head and varying in the main colour, the eye colour, the lip colour, and sometimes additional printing such as Mia's freckles.
The torso varies between sets: they usually are sleeveless and have small decorations and detail, with a bit of skin showing at the top, although some, such as Katharina, have no visible skin or printed detail. There are three different torso moulds: the standard one used for the main Friends characters and most other characters, shaped to represent a teenage girl, one used for Anna, shaped with more pronounced curves, and one used for Peter, shaped to represent a man. The skin colour is light nougat or light brown, to match the Mini-doll's head.
The arms rotate through a full turn, although many of the hair pieces block much of the arm's rotation.
A leg piece, used by Olivia and Emma
There are a total of 7 leg pieces, three skirts, three pants, and one dress. All of the leg pieces except one of the pants pieces have a part of the mould which is often printed in skin colour, although in some cases it is printed to represent leggings and boots instead. Unlike those of minifigures, the leg pieces cannot bend backwards at all, but like minifigures they bend forwards a quarter of a turn so the Mini-doll can sit down.
History
According to LEGO's research, female children tend to project themselves on to the figures they play with, while males will play in the third person. [1] This figure introduced new fans of Lego just by the look.
Controversy
The Mini-doll figures, like the rest of Friends line, were received with hostility by some upon the theme's launch, being panned as "gender stereotyped". Bailey Shoemaker Richards and Stephanie Cole from SPARK stated "After 4 years of marketing research, LEGO has come to the conclusion that girls want LadyFigs, a pink Barbielicious product line for girls", in a petition on Change.org. [2]
Characters
- Andrea is one of the five main friends, she is the music lover of the group.
- Andrew likes exploring the seas.
- Anna is Olivia's mom and Peter's wife and likes cooking and mowing the lawn.
- Chloe loves telling stories and going on adventures with Mia.
- Christina is big into Christmas.
- Ella likes horse riding.
- Emma is one of the five main friends, she is the beautition of the group.
- Isabella is big into swimming and going to the pool.
- Joanna works at the pet salon.
- Kate loves the ocean and exploring it.
- Katharina (called Lacy in the T.V. show) is a expert horse rider and Mia's arch rival.
- Matthew likes painting pictures.
- Mia is one of the five main friends, she is the animal lover of the group.
- Ms. Stevens is a teacher at Heartlake High.
- Nicole likes camping and cooking.
- Olivia is one of the five main friends, she is the smart one of the group.
- Peter is Olivia's dad and Anna's husband and he likes cooking and watching t.v.
- Sarah works at the beauty shop and loves style.
- Sophie is Olivia's aunt and Peter's sister. She's also the vet.
- Stephanie is one of the five main friends, she is the soical girl of the group.
- Theresa is the horse riding instructor.
List of Mini-dolls
 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| Andrea | Anna | Chloe | Ella | Emma | Isabella | Joanna | Katharina | Marie | Mia (Aqua top) | Olivia | Peter | Sarah | Sophie | Stephanie | Theresa |
Sets featuring Mini-dolls
LEGO's description
 This is a description taken from LEGO.com. Please do not modify it. (see the source of this quote)
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Introducing the LEGO mini-doll figure Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. Unlike regular minifigures, the hands cannot rotate and the torso and legs cannot be separated. A total of 29 different mini-doll figures will be introduced in 2012. “LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.” “Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.” |
Gallery
References
- ↑ http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html#4 "The key difference between girls and the ladyfig and boys and the minifig was that many more girls projected themselves onto the ladyfig—she became an avatar. Boys tend to play with minifigs in the third person."
- ↑ http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls-liberatelego (Change.org petition)
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